“The first text we sent was about a Recycling event. We actually had a huge unprecedented turnout to that event. We typically get between 100-200 cars dropping off items. But this year, we had over 1,000 people attempt to drop off items.”
For a large association with several communications channels, such as a newsletter, e-mail blasts, social media and a website, broadcast texts are another arrow in the quiver to reach owners who opt for the immediacy of a text message. One large master planned community of more than 9,000 households went live with Broadcast Texts in March 2020, just as the Covid-19 pandemic was poised to disrupt their scheduled events and amenities.
Their Communications Specialist has sent about 10 texts so far, and she finds the app attention-getting and convenient to use. She reported some details about their experience:
Please contact CMA at firstname.lastname@example.org to learn more about how our communications services can improve connections in your community. Contact your Association Manager to subscribe to the Broadcast Text service.
Executive Vice President of Onsite Operations, AMS®, CMCA®
If you found this article helpful, you may also find other topics relevant to your HOA on this blog at Community. Well-Served.